Our Mission is to develop a food systems that are nurturing for animals, healthy for the consumer, regenerating for the environment, and supports wildlife. While it is important for any farm or business to be economically viable, our ideal is that our overall mission will keep us on a straight path that follows our moral compass and doesn’t sacrifice health or the environment to increase profits. Unfortunately, in today’s society the theme of sacrificing morals, health, safety, or clean air and water is all too common. The nature of consumerism and a capitalist society often steers toward greed and wanting more money and more materialistic things that can never be satisfied. No matter how much money someone has, they are rarely satisfied and only crave more. For example, look at the popularity of venture capitalists and TV shows like Shark Tank. These billionaires have the opportunity to retire and live a lavish life and yet still seek more money and profits. I believe it is possible many wealthy people may also be driven by a desire to succeed and help others in an altruistic manner, but if that was the only factor, then they would invest in every idea that came on the show and negotiating equity in a business would be null.
People will always live up to their means. Whether a household has an annual income of $20K or $200K, most people will always spend it all and live a lifestyle according to their income. Sure some things may become easier the more money you have and there may be less financial worries, but there are many people in this world that make a six figure income, have a large expensive home, 2 car payments, and kids in private schools that cannot afford to go out to dinner because after bills there is no expendable money left.
I am not saying that capitalism is wrong and we should all live in a socialist society and share everything. In fact, history has shown that in many socialist societies the human nature of greed comes out and some individuals tend to take advantage and exploit the others. The point I am trying to stress is that oftentimes we let greed and profit get in the way of our values. I believe that most people are inherently good and do not wish harm or intend to do harm to others. People who debeek chickens and keep them in cages probably do not relish the process of hurting their animals placing them in confinement. Oil executives probably do not sing and rejoice at a cocktail party when a tanker spills in the ocean. I can imagine they are saddened and horrified at the death of innocent animals and pollution in our oceans. Factory owners probably do not skip in the park at the the idea of pumping ozone damaging and poisonous chemicals through their smokestacks into the atmosphere. Yet, most individuals are able to turn a blind eye and ignore certain uncomfortable truths in the name of profits and the possibility of bettering their financial position. Too often people accept bribes, hide truths, take shortcuts, and cause indirect harm to our planet and fellow man to get a fatter wallet.
We hope to provide an example of an economically viable business and farm while remembering our mission. Without a profitable farm, we won’t be around long, and cannot continue our mission of growing clean healthy food while healing our natural ecosystem. We are committed to our ideals to never sacrifice the health and well-being of our customers, livestock, or the environment to make a few extra dollars.